Welcome, to episode nr.1 of the Brandblueprints podcast!
In this episode, we’ll discuss the neuro-science of story with scientist Kendall Haven who has worked, with organizations such as Nasa, the U.S department of Defense, the World Bank and Boeing, he is the author of 35 books, among those story-proof and story smart, He is also a distinguished visiting scholar to both Stanford University and John Hopkins University.
Some of the subjects we’ll cover will be:
What scientist actually mean when we they story and storytelling
The most common mistakes that organizations make when communicating
The 3 bits of information that a story needs to exert influence and much more